Over on our customer loyalty blog, we constantly espouse the value of capturing bits of attention. It's a core aspect of engagement - add a little bit of contextual value to someone's day and they'll show their appreciation.
Push notifications are an essential part of those efforts. Adding those little disruptive popups makes a big difference in whether or not an app is deleted. They're essential!
But over here, on this employee engagement and benefits blog, we have to sing a different tune.
Push notifications are terrible, and they’re harming productivity.
How’s that for a change of pace? Harvey Dent has nothing on us!
In the world of work, where achieving focus and a flow state is essential to productivity and success, push notifications are the equivalent of loud sirens or a bullhorn.
We all do it. A little *bloop* on our screens and our heads instinctively snap over to check it out.
And it would be probably be okay if it only happened once or twice a day.
Except it happens a lot more than that.
We check our phones 150 times each day, or about once every seven minutes.
That means we’re voluntarily disrupting productivity almost 70 times each workday!
While employees aren’t robots, and some distraction is necessary, that’s a lot of interruption.
Those tiny interruptions are causing more harm than you think. We're going to dive into why, then talk about how you can leverage this mobile obsession to your advantage.